Google Ads PPC Management
Google Pay Per Click Advertising Services
Paid Search
Paid search ads target exactly the right audience at precisely the right moment, allowing you to instantly get in front of the most qualified people.
Display Advertising
Display ads, those banner and image ads that seem to follow you around the Internet, can be very effective in generating brand awareness and consideration.
Ecommerce
Shopping ads get your products in front of people who are searching for exactly what you are offering, and can skyrocket your sales.
Full-Service Pay Per Click Management
At SkyRank Digital, we start off every new business relationship by understanding your business goals and objectives. Once we know what really matters to you, we drill down into a detailed analysis of the opportunities and challenges for your business via paid ads.
All of our campaign strategies and recommendations are firmly rooted in data, so you can be assured that lots of research will go into crafting your paid search strategy. If everything looks good, we proceed to building out and managing your PPC campaigns.
Ongoing PPC Account Management
Once your campaign launches, the process of driving qualified leads and continual campaign improvement begins. While we are experts at setting up your PPC campaigns, it is the constant optimizations that lead to an ever-increasing ROI (ROAS). Optimizations include a comprehensive negative keyword list, advanced audience and demographic targeting, search term refinement, bid adjustments, and much more.
Along with our PPC management, you also benefit from our business and website consulting services, robust reporting, and ongoing data analysis and testing. We understand that your success is our success, and we are always looking for ways to improve your campaign and further move the revenue/leads needle.
Microsoft (Bing) Ads PPC Services
Bing is often overlooked when it comes to PPC in favor of its much bigger competitor, Google. As digital marketing experts, we know exactly where the opportunities lie within this platform and how it can fit into your business' paid marketing plan.
First, Bing Ads are extremely cheap. In fact, Bing has on average a nearly 34% cheaper Cost Per Click than Google. Another benefit with Bing Ads is that the platform skews heavily toward certain demographics, namely older/wealthier folks, along with certain niche industries like local home services. Knowledge of Bing Ads's strengths and opportunities can help you when crafting your brand's ultimate marketing mix.
