Company Overview
The Christmas Team, a Christmas light installation company in Raleigh, North Carolina, was looking for fast growth in new customer acquisition for their service season after several years of relying solely on word of mouth for leads.
Realizing that they needed expert help to navigate the tricky science of PPC advertising, they turned to SkyRank Digital to quickly supercharge lead generation within the fleeting Christmas holiday season.
Approach
We focused on an all-in approach on Google Ads, utilizing advanced keyword, demographic, and audience targeting to reach high-value potential customers who were actively looking to hire a professional Christmas light installer to hang lights on their homes.
Solutions
By evaluating the site's competition, website analytics data, and extensive keyword research, SkyRank was able to put together an estimate of the total potential value of all of the company's keyword opportunities.
After prioritizing PPC efforts on the most valuable, buy-ready keywords, we then put layered on advanced demographic targeting for high income households to create a Paid Search campaign.
Finally, we created high quality landing pages specifically designed to convert searchers into customers. The end result was a highly-targeted, full-funnel campaign that drove conversions.
Scope of Services
"We needed results fast, and SkyRank delivered. I would highly recommend their digital marketing services to other contractors and small business owners."
Jim Fuercio, The Christmas Light Team