By evaluating the site's competition, website analytics data, and extensive keyword research, SkyRank was able to put together an estimate of the total potential value of all of the company's keyword opportunities.

After prioritizing PPC efforts on the most valuable, buy-ready keywords, we then put layered on advanced demographic targeting for high income households to create a Paid Search campaign.

Finally, we created high quality landing pages specifically designed to convert searchers into customers. The end result was a highly-targeted, full-funnel campaign that drove conversions.